Ecopetrol

Better relationship with its stakeholders, greater understanding of the interests, and positions and inputs for making business decisions based on readings and analysis of the environment, SEA® and PregoneríaIG® active listening strategies.

Construction of narratives, messages consistent with strategic objectives, and translation of technical or legal content based on storytelling laboratories, spokesperson training, character creation, digital strategies, ATL, and transmedia.

Community participation based on the design of regional events (BTL) and the development of specific strategies for environmental, labor, social, and HSE issues.

Ecopetrol has the longest-term success story in the implementation of a communication strategy in the middle area of the Magdalena province (Magdalena Medio) through one of our projects allowing it to measure and analyze cultural and behavioral changes in contrast to the political and social situations of the last 10 years.

The projects carried out for Ecopetrol have been developed in Magdalena Medio, the Caribbean Coast and the Eastern Plains, strengthening ties and promoting behaviors according to the realities of the environment, cultural backgrounds and indigenous ways of communicating. We have also advised companies of its business group such as: Bicentennial pipeline, Barrancabermeja refinery, Cartagena refinery and Ocensa.