Many times, the decision maker is faced with large reports that provide biased data without cross analysis on the historical discourse of a population group, the political and social situation, and the media agenda.

So, what does a decision maker need? Analyzed information, and data and evidence that allow him/her to act or not at several times: planning, execution, and review.

Understanding this need, and appreciating that listening is the basis for building an assertive relationship and the most powerful tool for making decisions about stakeholders, IG creates the Active Listening System (Sistema de Escucha Activa – SEA®). This registered methodology allows our clients to have reports with historical data to make decisions that positively affect the reputation and development of their operations.

Based on this understanding, our methodology guarantees the necessary processes for the collection of information, the screening in a digital tool, and the subsequent analysis of the interests and positions of the stakeholders.