Coca-Cola
Social Responsibility Strategy for water funds
COCA-COLA FEMSA & THE NATURE CONSERVANCY
The Coca-Cola system works along with the Latin American Alliance of Water Funds made up of The Nature Conservancy (TNC), the FEMSA Foundation, the Inter-American Development Bank – IDB, and the Global Environment Facility (GEF) in the Water for the Future project. IG carried out a series of consultancies for this important conservation project. We highlight some of the achievements:
Translation of technical content and positioning of key messages with opinion leaders based on the generation of master content that will guide the dissemination strategy, media strategy and its applicability in transmedia channels, character creation, app design, and fair space design.
Strengthening of the relationship with key actors at international and national levels based on the design and execution of a differentiating event with a participatory agenda and the construction of guidelines to achieve the project’s objectives.
