Minesa
Listening and participation strategy
Sociedad Minera de Santander – Minesa is a gold mining company focused on the development of the Soto Norte gold project located in the province of Santander, Colombia. We have provided advice to various areas of the company adding to their business objectives. We highlight some of it:
Understanding of interests, positions, and relations of stakeholders based on the reading and analysis of regional and national contexts, media monitoring, and cross-diagnosis of information.
Consistent agenda with national and regional opinion leaders and the media based on a robust relationship strategy with joint agenda, events, and actions.
Translation of technical content, content generation, and media dissemination based on media strategy, BTL strategies, and production of written and audiovisual communication pieces.
Strengthening of community leaders and their participation in community building spaces based on training strategies and leadership school in alliance with academia, pandemic strategies focused on connectivity, accessibility, digital skills, and participation, strategy for the promotion of dialogue and the construction of agreements.
